A system for enabling the tagging of items appearing in a moving or paused image includes the use of an identification device on or within said item to be tagged. The method includes capturing moving image footage containing the image of said item to be tagged, detecting the presence and the position of the identification means within each frame of the moving image footage and hence determining the position of the item to be tagged in each frame of the moving image. By automatically determining the position of the identification device, a suitable tag can then be automatically associated with the item which has the identification device provided thereon or therein when saving or transmitting the moving image.