In accordance with an embodiment of the present invention, an apparatus for streaming a media includes a server side receiver for receiving a request to stream a media from a media player. The apparatus further includes a content generator, a server side transmitter, and a media stream generator. The content generator is configured to generate content information providing a plurality of presentation options to consume the media. The server side transmitter is configured to send the content information. The server side receiver is further configured to receive a selected presentation option from amongst the plurality of presentation options. The media stream generator is configured to generate a media stream comprising the media based on the selected presentation option.