A method, system, and computer program product for repetitively executing rules-based configurable business application operations. The method commences by initiating a recording session to record user steps taken within an interactive session, then during the interactive session, retrieving a post from a social media site using and access interface of the social media site. The recording session is saved in a persistent storage for subsequent initiation of a batch processor to replay at least a portion of the saved recording session. The method further comprises selecting one or more rules based on the sentiment of the post, and taking one or more actions in response to the rule. Operations for interactive processing or for batch processing include extracting an author of the post, extracting a sentiment of the post, extracting a category of the post, and performing further actions based on aspects of the post.