A power demand management apparatus comprises a schedule holding section that holds a power restriction schedule indicating a device on which a mobile robot is to perform power restriction, in association with a power restriction execution time; a movement instructing section that transmits movement instructions to the robot such that, prior to the power restriction execution time indicated in the power restriction schedule, the robot moves to an area in which is arranged the device on which the power restriction is to be performed at the execution time; and a restriction instructing section that transmits power restriction instructions to the robot, thereby causing the robot to perform the power restriction on the device at the execution time.