Disclosed herein are systems and methods enabling hearing aid fitting by a non-expert consumer. The method in one embodiment involves delivering a sequence of test audio signals corresponding to natural sound segments to a non-acoustic input of a programmable hearing device in-situ, while allowing the consumer to adjust fitting parameters based perceptual assessment of hearing device output. The sound segments define a fitting soundscape within the normal human auditory range, with each sound segment corresponding to one or more fitting parameters of the programmable hearing device. The consumer is instructed to listen to the output of the in-situ hearing device and adjust controls related to corresponding fitting parameters. In one embodiment, the fitting system comprises a personal computer and a handheld device providing calibrated test audio signals and programming interface. The systems and methods allow home dispensing of hearing devices without requiring specialized instruments.