There are provided: a half mirror provided in a finder device and transmitting an incident light image from a subject side and projecting the incident light image onto a photographer side finder view window side; a display panel provided in a position facing the half mirror in the finder device and displaying a taken image of the subject taken by an imaging device with given brightness so that the displayed taken image (EVF image) is reflected by the half mirror so as to be projected onto the photographer side finder view window side; and a display control portion changing brightness of the display image (EVF image) displayed on the display panel so that the brightness of the display image (EVF image) increases gradually to given brightness or the brightness of the display image (EVF image) further increases gradually from the given brightness.