A vehicular shift control apparatus configured to control a speed ratio of a belt-type transmission having first and second variable-diameter pulleys, and a transmission belt wound between the first and second variable-diameter pulleys, by controlling hydraulic pressures to be applied to respective hydraulic cylinders of said first and second variable-diameter pulleys, according to respective commanded hydraulic pressure values of the first and second variable-diameter pulleys, such that the speed ratio coincides with a target value, the vehicular shift control apparatus includes a shift control portion configured to be operable, when a first-variable-diameter-pulley hold pressure which permits the speed ratio of said belt-type transmission to be held at the target value in a shift-down action is determined as said commanded hydraulic pressure value of the first variable-diameter pulley, to temporarily reduce said commanded hydraulic pressure value with respect to said first-variable-diameter-pulley hold pressure in an initial period of said shift-down action.