Provided is an apparatus and method for measuring an individual receiving power using an identification signal of a repeater or a transmitter. The apparatus and method includes a total receiving power measuring unit for measuring a total receiving power from transmitters; an identification signal analyzing unit for extracting a channel profile signal from the signal transmitted from the predetermined transmitter through a multi-path, wherein the predetermined transmitter transmits a signal having the identification signal; and an individual receiving power calculating unit for calculating an individual receiving power from the transmitter based on the measured total receiving power and the extracted channel profile signal.