An image forming apparatus includes a charging unit, an image carrier, an exposing unit, a developing unit, a transfer belt on which the transfer material is placed, a fixing unit that fixes the toner image transferred onto the transfer material, a cleaning unit that cleans up toner attached to the fixing unit, and a control unit that controls printing of the image on the transfer material. The control unit causes the exposing unit to expose a latent image of a first image having an image-area ratio equal to or larger than a predetermined ratio, causes the developing unit to form a toner image of the latent image and to transfer the toner image to the transfer material, and causes the fixing unit to fix the toner image transferred by the transfer belt to the transfer material.