A method for searching within a product context. The method includes receiving a first search phrase for a search within the product context, and evaluating the first search phrase based on the product context. Evaluating the first search phrase includes obtaining a plurality of keywords from the first search phrase, and identifying a facet using the plurality of keywords. The facet is contextually related to a keyword of the plurality of keywords, and the facet and the plurality of keywords are used to obtain a plurality of search terms. The evaluating the search phrase further includes applying a backward filter to revise the plurality of search terms into a second search phrase. The method further includes displaying the second search phrase.