A road-vehicle communication system warns or gives caution to a vehicle traveling in a reverse way direction and may also give warning to vehicles traveling in a correct direction. The road-vehicle communication system includes a first roadside apparatus at an entrance gate that gives entry gate pass information indicating that a vehicle passing a communicative area has entered a toll road. A second roadside apparatus at an exit ramp acquires any given entry gate pass information from a passing vehicle. An administration device judges whether or not the entry gate pass information is acquired from the passing vehicle. If the entry gate pass information is not acquired, the second roadside apparatus provides the vehicle with reverse-way driving warning information for warning the vehicle that the vehicle is traveling in the reverse direction.