A wireless communication device receives targeted information and/or advertisements. The wireless communication device is preprogrammed with a generic network address only. To communicate over a network, the wireless communication sends an activation request message to the network, including its generic network address (GNA) and information indicative of the base station via which communication is taking place. Knowing the geographical location of the base station, it is possible to send to the wireless communication device via its GNA, or a subsequently provided unique network address (UNA), information or advertisements targeted to the geographical location or particular wireless device.