A head-up display apparatus includes an infrared ray emitting unit for emitting an infrared ray toward a user, a mirror member for reflecting visible light emitted from a display toward a combiner member, and transmitting the infrared ray reflected by the user and the combiner member, a plurality of imaging units disposed to face the mirror member for sensing the infrared ray, each imaging the user from differing directions, and an image processing unit for calculating the eye position of the user based on an image captured by the imaging units.