A vehicle interior accessory retainer includes a base, a base inner and a plate spring. In the base inner, upper and front openings are formed in upper and front parts, respectively, side walls are formed in side parts in the upper opening, a lower part is formed at a position opposite to the upper opening with the side walls in between, and a stay mount part is provided in the lower part. The plate spring has a planar portion, upright portions, and base-retaining pieces. The stay mount part has a projection. A nip part is formed between the projection and the lower part of the base inner. A through hole is formed in the planar portion in the plate spring. A tension applying part is formed between the upper surface of the lower part in the base inner and the projection in the stay mount part.