There is disclosed a liquid crystal display device comprising an array substrate, an counter substrate, and a liquid crystal layer which is held between the array substrate and the counter substrate and whose liquid crystal molecular arrangement is divided into a plurality of pixel areas controlled by the array substrate and opposite substrate. The array substrate includes a reflective pixel electrode for scattering a light incident via the counter substrate and liquid crystal layer. The reflective pixel electrode has a reflective surface in which a first undulation having a gradual inclined surface disposed in each pixel area and a second undulation having a plurality of convex portions as main scattering portions disposed in each pixel area are superimposed.