A vehicle managing system including a vehicle to be lent to a user and a plurality of ports used for parking the vehicle. The plurality of ports include a first port which is located in the vicinity of a station of a transportation facility, and a second port which is located in the vicinity of both a residential area where a first user who uses the station resides and a place of destination for a second user who uses the station. In the vehicle managing system, the users are divided into a plurality of groups based on a direction of the vehicle between the first port and second port and a time zone using the vehicle, and the vehicles are alternately assigned to a group that moves to the station and another group that moves from the station based on the order of the time zone using the vehicle.