A tape dispenser having a novel display ability. The tape dispenser of the present invention may be of a common size, shape and construction typically associated with dispensers for dispensing adhesive cellulose tapes, or may be of alternate shape. The body of the dispenser may be made of plastic or other materials and may be transparent, translucent or opaque. At least one rotatable display component, such as a wheel, is preferably located between the tape roll and an inside wall of the dispenser body. One or more graphics, such as images, wording or both, are located on the rotatable display component. The rotatable display component may be rotated, either independently or in conjunction with rotation of the tape roll, such that the graphic or graphics will periodically appear through the body of the dispenser or through an aperture or other opening located therein. One or more fixed graphics may also be affixed to the body of the dispenser. The fixed graphics may convey an independent message, or may work in conjunction with one or more graphics located on the rotatable display component to form a composite image or phrase, for example. The rotatable display components and fixed graphics may be located on various sides of the dispenser body and in various combinations.