This invention is directed to methods, procedures and apparatus for controlling the portioning of flowable materials, particularly soft serve frozen confections, though also including other flowable products. Such other products may include soups, beverages such as milk shakes, soft drinks, and alcoholic beverages such as beers, and so forth. Typically a method for controlling the delivery of a portion of a flowable substance includes the steps of: i) Delivering the flowable substance in a stream; and ii) Noting the time for the delivery of a portion of a targeted amount; and iii) Determining the weight of the portion, and iv) Using this information to influence the delivery of further substance to meet a pre-determined target value. A preferred method is characterized by both the weight of the flowable substance being delivered and the time for the delivery of same being repeatedly or continuously assessed to achieve delivery of a pre-determined target weight or volume.