An apparatus for winding-up croissant dough pieces is provided. It comprises a conveyor, a pair of pressing boards, and a spacing means having a dough-piece detecting means. By the apparatus a triangular croissant dough piece is fed between the conveyor and the pair of pressing boards and wound up, while each of the pressing boards is moved outwardly of the conveyor by the spacing means, thereby lengthening both ends of a dough roll being wound to shape a long and slender croissant dough roll. After shaping it, the pressing boards are caused to approach each other. The dough-piece detecting means is effective in synchronizing the actuation of the pressing boards with the winding-up operation, so that a wound dough roll is precisely lengthened in its axial direction.