A method of forming a rotary cutting die includes the following steps. A curved cutting rule transfer plate including an inner surface and an outer surface is provided. A cutting rule channel is formed in the transfer plate, and defines a predetermined design. A cutting rule having a cutting edge and a support edge is placed in the cutting rule channel. The support edge of the cutting rule extends from the inner surface of the transfer plate. A translucent rotary die place is formed on the inner surface of the transfer plate. The support edge of the cutting rule extends into and is supported in the rotary die plate. The transfer plate is then removed from the rotary die plate.