Fruit juices are concentrated to low moisture levels (below about 25 percent, and preferably as low as about 2 percent moisture content) without excessive increases in viscosity or loss of flavor by adding an edible plasticizer such as glycerin, propylene glycol or a mixture thereof, to a fruit juice or fruit juice concentrate, and evaporating most of the moisture from the concentrate-plasticizer mixture. The resulting fruit juice solids-plasticizer mixture can be used as an additive for chewing gum, foods, or concentrated fruit juice compositions for reconstitution in water to form beverages.