Balloon holder for toy balloons. The balloon holder of the invention has a cup and a stem. The latter for insertion into one end of a hollow balloon stick. The stem is of such shape that the neck of the balloon is completely concealed between the stem and the balloon stick. The preferred stem is generally cylindrical with an interior channel and an exterior cutaway portion for downwardly extending an upwardly extending portions, respectively of the neck. A vertical slit in the cup permits rapid insertion of a balloon neck into the balloon holder.