A hand-held, generally T-shaped disposable product applicator and a dispensing package therefor. The applicator comprises a resilient applicator pad portion and an upstanding finger grip portion. The applicator pad portion is normally substantially planar with a top surface and a bottom product applying surface coated or impregnated with the product to be dispensed. The upstanding finger grip portion is normally substantially planar with its sides providing finger grip surfaces. The finger grip portion is substantially normal to and extends transversely across the top surface of the applicator pad portion, bisecting the applicator pad portion into two substantially equal flaps. The applicator pad portion is foldable along its juncture with the finger grip portion with its bottom product applying surface folded upon itself. The finger grip portion is of such thickness that when the applicator pad portion is in its folded condition each half of the applicator pad portion top surface is substantially coplanar with the adjacent finger grip portion side. The dispensing package is adapted to receive a stack of applicators each with its applicator pad portion in folded condition. The package has a dispensing opening through which the handle portion of the end-most applicator of the stack is exposed for removal. Structure is provided within the package to advance the stack of applicators as each applicator is removed therefrom. Upon removal from the package, the resilient applicator pad portion of each applicator will spring to its normal substantially planar product applying condition.