A water management system includes a demand response controller. The demand response controller configured to receive a demand response signal that specifies a reduction in electrical power consumption by a water utility. The demand response controller is also configured to select a point of use device (PUD) to implement a reduction in water consumption responsive to the demand response signal. The demand response controller is further configured to transmit, to the PUD, a control signal that specifies a reduction in water flow controlled by the PUD.