The utility model discloses an inflatable product with a light-emitting positioning structure, including: a main body provided with an inflation chamber inside, and an external bin disposed on the main body, and configured to receive a luminous body; wherein the luminous body received in the external bin can be fixed relative to the external bin when the inflation chamber is in an inflated state; and the external bin and/or the main body can transmit light. The main body of the inflatable product with a light-emitting positioning structure according to the utility model is provided with a self-contained external bin, after the inflatable product is inflated, a light bar located in the external bin can be driven to be attached relative to the external bin, so that the fixing of the light bar is more convenient, and the light bar is not easy to fall off, and the safety is high; at the same time, different light bars can be selected and replaced according to the user's own needs, and the degree of freedom is high; and the light bar is disposed in the external bin capable of transmitting light, which has a good light transmitting effect.