A method for selecting a target cell by a user equipment (UE), includes: detecting a movement of the UE based on a change in a location of the UE and a change in a measured signal power of a serving cell; determining personalized data of a user based on a plurality of user contextual parameters; predicting a destination of the user, and one or more target cells across a path of the user to the destination based on the determined personalized data of the user and the detected movement of the UE; and selecting the target cell from the one or more target cells, based on an artificial intelligence (AI) model. The AI model is configured to update weights of one or more network quality parameters.