A liquid crystal display device, the display device including: two facing transparent substrates designated respectively front substrate and rear substrate, the front substrate being same disposed on the observer side, the front and rear substrates being provided on the inner faces thereof with transparent structured electrodes whereof the superposition defines shape pixels switchable between two optical states, the electrodes being connected to a voltage source via a control circuit, forming a cell closed by a sealing frame for receiving in the spaced delimited by the substrates and the sealing frame a liquid crystal composition; and a decorative pattern in direct contact with the front substrate or the rear substrate.