An embedded touch panel display device includes: a display unit having a display surface and a non-display surface opposite to the display surface; a touch-control unit disposed inside the display unit; a conductive frame disposed on one side of the display unit and facing the non-display surface thereof, an insulating ink and a first conductive ink disposed on at least one sidewall of the display unit and extended to the non-display surface, in which the first conductive ink overlaps the insulating ink; and a double-sided adhesive disposed between the display unit and the conductive frame to secure them. The first conductive ink and the conductive frame are electrically connected to each other to form an electrostatic discharge path. The present invention can prevent the peripheral area of the viewed area from a blackening phenomenon induced by excessively high electrostatic voltage.