A system and method to determine a sentiment score associated with a review element extracted from a first review posted by an end-user system to a first review platform of the plurality of review platforms, where the first review is associated with a merchant system. In view of a review response template associated with the merchant system, a first review response is generated, the first review response including a set of values corresponding to a set of response components, where a value of the set of values includes the review element. The first review response to the first review platform is distributed via a first application program interface associated with the first review platform. Feedback relating to the first review response is received. One or more terms of the review response template are adjusted in view of the feedback to generate an updated review response template. In view of the updated review response template, a second review response is generated, where the second review response includes an updated set of values corresponding to the set of response components. The second review response is distributed to a second review platform via a second application program interface.