Provided are a decorative film including a base material and a reflective layer having a convex structure, in which, in a cross section obtained by cutting the convex structure in a direction perpendicular to a plane direction of the decorative film, in a case where a direction in which an average ΦAVE of positive tilt angles is a largest is defined as a first direction and a direction in which the average ΦAVE of the positive tilt angles is a smallest is defined as a second direction, the decorative film has a region A in which ΦAVE in the first direction is 3° or more and ΦAVE in the second direction is less than 3°; and applications thereof.