Aspects of the present disclosure relate to recommendation and translation of symbols. In some embodiments, the method includes receiving current text data from a sender, receiving a first set of historical text data for the sender, determining emoji use preference of the sender, analyzing the current text data for context that is representable by an emoji, selecting a first emoji based the context and the first set of historical text data, receiving a second set of historical text data for a recipient of the current text data, analyzing a contextual meaning of the selected emoji based on the first set of historical text data and the second set of historical text data, determining, based on the analyzing the contextual meaning of the selected emoji, that a second emoji would more closely match the context of the current text data, and sending the second emoji to the recipient.