A processor of a broadcasting selects an encoding method for a first broadcast based on a first broadcast characteristic, wherein the encoding method is a default encoding method when the first broadcast characteristic is not recognized by the system, and transmits the first broadcast, encoded using the encoding method, to a playback device. The processor further uses a feedback control loop to dynamically adjust parameters of the encoding method to optimize a metric related to quality and a bitrate of the encoded first broadcast. The processor transmits a second broadcast encoded using the encoding method having the adjusted parameters to the playback device.