An information providing system (1) has a sound receiver (22) that receives a guidance voice and generates a sound signal (SG); a text identifier (114) that identifies, from among registered texts representing contents of utterances of different guidance voices, a registered text that is similar to an uttered text (L) that represents a content of an utterance of one of the guidance voices (V), the uttered text having been obtained by analyzing the sound signal (SG) by use of speech recognition, and a sound outputter (26) that transmits distribution information (D) that indicates the registered text identified by the text identifier (114) to a terminal device capable of presenting to a user (U) guidance information (G) corresponding to the distribution information (D) from among pieces of guidance information (G) that correspond to the respective guidance voices.