A social networking system permits users to store content presented by the social networking system and subsequently access the stored content associated with the users. A content item is stored in association with a user profile of a user that stored the content item and with one or more criteria specified by the user that cause presentation of the stored content item to the user when satisfied. When attributes associated with a user satisfy at least a threshold number of criteria associated with a stored content item, the stored content item is included in a selection process used by the social networking system to determine content that is presented to the user.