A method and an apparatus for providing a broadcasting service are provided. The apparatus of the server includes a communication interface, and a processor configured to receive a social media data from social media server through the communication interface, obtain broadcasting information from the social media data, receive broadcasting viewing log information from at least one electronic device through the communication interface, and control the communication interface to send preference information of at least one broadcasting program determined based on the broadcasting information and the broadcasting viewing log information, to the at least one electronic device.