A large and small dot distribution pattern is generated, for each chip, according to a large and small dot distribution ratio and ejection failure nozzle information. In doing so, a bias of large and small dot distribution ratio at a nozzle position including an ejection failure nozzle is set to be smaller than that at a nozzle position that does not including an ejection failure nozzle. Then, dot data to be printed by the ejection failure nozzle is equally distributed to large dot nozzles that can eject normally and small dot nozzles. By such a configuration, even if a plurality of printing chips have different printing characteristics, ejection failure compensation processing is performed to minimize image degradation caused by an unexpected ejection failure and an average ejection volume of each of the chips converge on a fixed target ejection volume, which leads to reduction of density unevenness among the chips.