A method and apparatus for automatically changing a call receive mode in a mobile terminal includes a first process of identifying a current external illumination level and noise level and identifying a preset execution suitability of each call receive mode, a second process of identifying a current user schedule and identifying a preset execution suitability of each call receive mode, a third process of identifying a current position coordinate and calculating a use ratio of each call receive mode, a fourth process of identifying a previous use history of each call receive mode and calculating a current execution suitability by each call receive mode, and a fifth process of calculating an integrated execution suitability of each call receive mode and applying a call receive mode of the highest value.