A contents reproducing apparatus includes a receiving unit configured to receive a first packet having an ES in which encoded video or audio data is stored, and a second packet having the ES and a PCR, a counter configured to count a STC and output the counted STC as a STC value, a buffer configured to store the first and second packets in an order of reception in a time shift reproduction mode and a time shift storage mode, a correcting unit configured to correct the PCR included in the second packet received by the receiving unit by using the STC value and output the corrected PCR, in the time shift reproduction mode, and a control unit configured to control the STC in accordance with the corrected PCR and the STC value, in the time shift reproduction mode.