An image enhancement apparatus using motion estimation includes: a motion estimation unit estimating a degree of motion between an input image on which image enhancement is performed and a temporally successive image; and an enhancement unit applying the image enhancement to an area without motion in the input image while not applying the image enhancement to an area with motion in the input image on the basis of the motion degree. Accordingly, by performing image enhancement on an area without motion in an input image while not performing image enhancement on an area with motion in the input image, it is possible to prevent image noise from being generated in the area with motion.