An adhesive clip assembly adapted to be mounted on a support surface for supporting a display article includes a clip sheet having a front face and a back face and a layer of pressure sensitive adhesive disposed on at least a portion of the back face of the clip sheet. The clip sheet has a cut therethrough which defines a flexible tongue, and the tongue has a front side and a back side. That portion of the back face of the clip sheet which has adhesive disposed thereon includes the back side of the tongue. The front face of the clip sheet is free of adhesive. When the display article is disposed against the front face of the clip sheet and aligned at least partially under the tongue, the display article is retained in place relative to the clip sheet by adherence to the adhesive on the back side of the tongue and a spring force exerted by the flexible tongue toward the front face of the clip sheet.