A display apparatus is disclosed in the embodiments of the present disclosure. The display apparatus includes a display structure, a sound emitting substrate, and a plurality of electromagnetic exciters; wherein the display structure is configured to receive and display optical signals; the sound emitting substrate is attached to the display structure and is divided into a plurality of regions by a plurality of isolation zones, at least some of the plurality of regions are attached to at least one of the plurality of electromagnetic exciters; and the plurality of electromagnetic exciters are configured to generate bending waves at an area where the plurality of electromagnetic exciters are attached to the sound emitting substrate.