A vehicle identification system and method incorporating image recognition for retrieval, authentication, and/or notification. The vehicle identification system having a computing structure comprising at least one processor, a tangible computer-readable memory, and a transceiver for communicating over a network. A camera system communicating with the computing structure. The camera system having at least one camera observing at least one vehicle within a camera range of an establishment. The camera system capturing at least one image of the at least one vehicle. The tangible computer-readable memory comprises instructions to configure the at least one processor to: receive image data from the camera system; and detect an identifiable feature of the vehicle within the image data.