An apparatus and method for displaying digital content onto a vehicle, the apparatus including a foam apparatus, a sensor configured to detect vehicle dimension data, at least a processor and a memory communicatively connected to the at least a processor, wherein the memory contains instructions configuring the at least a processor to receive the vehicle dimension data, calculate a concentration requirement based on the vehicle dimension data, transmit the concentration requirement to the foam apparatus, wherein the foam apparatus is configured to disperse foam onto the vehicle based on the concentration requirement, and a display device including a digital content projector, wherein the display device is configured to display a plurality of digital content onto the foam dispersed onto the vehicle.