A powder application apparatus for an at least partially meltable powder to be applied onto a feeding element for producing reinforcing elements comprises a powder container. In the area of an outlet of the powder container a template for defining a basic shape of a reinforcing element to be produced is provided. Further, a closing device for opening and closing the outlet is provided. For producing reinforcing elements having different stiffness, barrier elements in particular connected with the template are provided. The barrier elements reduce the powder supply to the feeding element such that a reinforcing element with areas of different material thickness are created. A method for producing such a reinforcing element.