Systems and methods are provided to address issues related to poor radio conditions (e.g., SS-RSRP/SS-RSRQ/SS-SINR) associated with poor coverage for user devices (e.g., user equipment (UEs)) positioned between Synchronization Signal Block (SSB) beams emitted from a cell tower. Specifically, Next Generation Node B (gNB) may identify the location of the user devices (reporting poor signal strength due to poor radio conditions) based on angle or arrival and/or timing advance. Systems and methods further include controlling a phase and amplitude of the SSB beam(s) serving the user device to improve the signal strength of these user devices experiencing poor radio conditions, until the signal strength is within/above target threshold value(s). In this manner, user coverage is improved, with the option to prioritize premium subscribers, without the need for employing a more expensive alternative (e.g., building additional cell sites and towers) for improving user coverage.