A method for transmitting a message via an access network to a group of terminals is provided. The access network transmits the message to the group of terminals over a broadcast channel. The access network receives a request for retransmission of the message transmitted from a terminal that has not correctly received the message. The access network evaluates a predetermined broadcast retransmission criterion and retransmits the message over a point-to-point link or over a broadcast channel according to the predetermined broadcast retransmission criterion.