A control method for an electronic ink screen includes: when colors of an image to be displayed include only a black color and a white color, outputting a first black driving signal, and outputting a first white driving signal; and when the colors of the image to be displayed include the black color, the white color and a chromatic color, outputting a second black driving signal, outputting a second white driving signal, and outputting a chromatic driving signal. A duration of the first black driving signal is equal to a duration of the first white driving signal. A duration of the second black driving signal, a duration of the second white driving signal and the duration of the chromatic driving signal are equal. The duration of the second white driving signal is greater than the duration of the first white drive signal.