An electronic subscriber identity module (eSIM) profile delivery and activation system is disclosed comprising a user equipment that includes an eSIM, a WIFI transceiver, a radio modem, and an application. The application is configured to detect that the eSIM is not initially provisioned with an eSIM profile, and in response to the detection, request, receive, and store via the WIFI transceiver a branding information handle from an over-the-air (OTA) platform in the eSIM, and reboot the eSIM and/or the radio modem. The radio modem is configured to receive the branding information handle stored in the eSIM after reboot, determine which subscription manager data preparation (SMDP+) server to access based on the handle, and obtain and configure the eSIM profile from the SMDP+ server into the eSIM. The radio modem is subsequently rebooted and configured to communicate with a carrier specific OTA platform to finalize activation of the eSIM profile.