A power receiving and feeding apparatus is provided which includes a connector coupled to a power receiving and feeding outlet of an electric motor vehicle, a connector moving unit that moves the connector in a lateral direction and a vertical direction, and a position determination unit that determines a position of the power receiving and feeding outlet of the electric motor vehicle based on a position information of the electric motor vehicle and a vehicle information of the electric motor vehicle. The connector moving unit is caused to move the connector at a position higher than a predetermined height in the lateral direction and then in the vertical direction to align the connector to the position of the power receiving and feeding outlet so as to couple the connector to the power receiving and feeding outlet.