A control method includes outputting an estimated feature value based on first layout data generated based on a first album creation parameter, generating a second album creation parameter based on the output estimated feature value, generating third layout data based on the generated second album creation parameter and an image used for second layout data generated by a user, updating the first album creation parameter to a third album creation parameter based on a feature value based on the generated third layout data and a feature value based on the second layout data, performing verification of the third album creation parameter, and generating fourth layout data based on the third album creation parameter when a result of the verification of the third album creation parameter is a first result, and not generating when the result of the verification of the third album creation parameter is a second result.